Behave like a Series B company before you can pay for one.
Few early companies fail for want of ideas. They fail because finance, sales or architecture was handled by whoever was free, and the bill arrives at the next round.
Why founders look for senior help early
Stockholm founders describe the same few things:
Investors want reporting that does not exist yet
Funds, angels and grant bodies each ask for numbers in their own form, and the founder produces them at night.
The home market is a stepping stone
Sweden is a small market, so the first big growth decision is a foreign one, taken early on thin evidence.
The architecture was built to ship
It won the first customers and now sets the pace of every release.
Equity and employment terms improvised
Option plans and early contracts written in a hurry, then read closely by the next investor.
A fractional executive gives an early company a senior operator who has seen this stage, for the time it needs and on a services agreement. You skip the expensive lessons by hiring someone who has already learned them.
Who this is for, and who it is not
Best for
- Founders wearing every hat with no senior cover where it matters most
- Pre-seed to pre-Series A companies that need structure before they can fund it
- Teams that need investor-grade finance, reporting or operations at speed
- Startups scaling headcount faster than their processes can hold
- Founders who want to protect the cap table while adding senior leadership
Not for
- An idea with no product or traction to build structure around yet
- A role a capable full-time hire is already ready to own
- Founders looking to outsource a function rather than lead it
- A single deliverable an agency or contractor could hand back
How we support a Stockholm founder
A young company reinvents itself every few months. We keep the engagement pointed at the next milestone that matters.
Light, frequent check-ins
Brief, regular reviews with the founder and the executive keep drift in view.
The collective behind one hire
When a finance question becomes a product question, your executive can ask the collective.
Covered by our process
If your executive steps away, we keep the brief and run the next search ourselves.
Matched for founders
We look for someone a founder will argue with productively and still trust.
From first call to embedded operator
We move at startup speed.
Tell us your stage
Where are you in the journey? What are the gaps? What does the next 90 days need to deliver?
We match the right operator
From our vetted collective, we introduce the fractional executive matched to your stage, sector, and culture.
Embedded within days
Your fractional embeds with your team, begins the scoped work, and operates with real accountability.
Scale the stack
As you grow, add further specialists from the collective. We coordinate them so they work as a coherent team.
Which leader for your stage
The gap that slows a startup changes as it grows. Here is where most founders feel it first, and who owns it.
The right fractional executive depends on your stage
Start with the widest gap today, then add roles as you scale.
Operators from the region's defining startups, and beyond
